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Is Your Website "Mobile-Friendly"? Rankings Will Change on April 21

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Is Your Website “Mobile-Friendly”? Rankings Will Change on April 21
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Google's Mobile Friendly Algorithm Update

If you haven't already heard, there is a very important announcement coming on April 21! Google gave webmasters an unprecedented warning about the mobile-friendly algorithm update in February, allowing them enough time to make adjustments. It is believed that Google is going to be unveiling its new mobile crawler and it will be updating one of its many algorithms, to reward mobile-friendly websites in their search rankings. This update should give a ranking boost to mobile-friendly websites while websites that are not mobile-friendly will most likely see a drop in their rankings. It is being declared as "Mobilegeddon", by a bunch of the world's top SEO experts

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What is a Mobile-Friendly Website?

Some people might be familiar with the term "Mobile-Friendly" while others may not. Fear not, we will explain all right here! A "Mobile-Friendly" website is a website that displays information on smartphones correctly (not iPhones, iPads, and tablets). Not only should a mobile-friendly website look good on a smartphone but it should also include these features: load fast, easy to read and navigate on small screens. 

Why is Google Updating its Algorithm?

According to eMarketer, it is estimated that by 2016 2 billion people in the world will own smart phones. It is obvious that mobile search is becoming more and more popular. Google is changing one of it's algorithms to provide the best and most useful websites for its consumers. It is expected to help millions of people shop, eat and find information. To help webmasters and website owners, Google offers a FREE mobile-friendly website test (as seen below) and all you have to do is enter your URL and they will run a quick test and show you the results. 

Google has always claimed that its goal is to provide users with the best experience, and any user who's landed on a non-mobile friendly webpage (while using a mobile device) knows how frustrating it can be. For websites that have been optimized for mobile devices, good days are ahead. For websites that have not, it might be bad news. This algorithm change might potentially cause a decrease in traffic due to mobile-friendly websites getting a boost. If your business depends on web traffic driven by Google and is not configured to be mobile-friendly, you should speak to a web developer as soon as possible. 

Get Ready For The Update By:

  • Assessing Your Mobile Web Optimization
  • Optimizing Your Mobile Web Search Visibility & Traffic Behavior
  • Establishing Your Mobile Web Search Competitiveness & Monitor Your Performance

Cost Effective Montreal Website Redesign Services

If you have been putting off your website redesign, or responsive update, now is the time! Optimize your mobile web presence today! OptiWeb Marketing can provide a cost effective solution. We employ only the best marketing experts and we work around the clock to maximize our client’s websites to their full potential.

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