Why is Google Updating its Algorithm?
According to eMarketer, it is estimated that by 2016 2 billion people in the world will own smart phones. It is obvious that mobile search is becoming more and more popular. Google is changing one of it's algorithms to provide the best and most useful websites for its consumers. It is expected to help millions of people shop, eat and find information. To help webmasters and website owners, Google offers a FREE mobile-friendly website test (as seen below) and all you have to do is enter your URL and they will run a quick test and show you the results.
Google has always claimed that its goal is to provide users with the best experience, and any user who's landed on a non-mobile friendly webpage (while using a mobile device) knows how frustrating it can be. For websites that have been optimized for mobile devices, good days are ahead. For websites that have not, it might be bad news. This algorithm change might potentially cause a decrease in traffic due to mobile-friendly websites getting a boost. If your business depends on web traffic driven by Google and is not configured to be mobile-friendly, you should speak to a web developer as soon as possible.