Belgrave Roofing Case Study

Belgrave Roofing is a trusted roofing contractor serving both residential and commercial clients across the Greater Montreal Area. Known for their commitment to quality workmanship and customer satisfaction, Belgrave specializes in roof repairs, installations, and ongoing maintenance.

In a highly competitive, service-driven industry, online visibility is crucial, especially for businesses that depend on local homeowner searches and regional service keywords. Belgrave Roofing partnered with OptiWeb Marketing to increase lead generation by enhancing their online presence and boosting local discoverability through strategic SEO.

The Challenge

When Belgrave Roofing came to us, they had the experience and reputation of a top-tier roofing company in Montreal but lacked online visibility. Their previous website was outdated, lacked structure, and wasn’t appearing in local search results. Despite offering premium roofing services across Montreal, their competitors were consistently outranking them in Google.

They needed a complete digital strategy to:

• Modernize their website
• Get found for local roofing-related searches
• Generate more qualified leads from their service areas

The Solution

The complete growth plan designed by OptiWeb Marketing for roofing companies comprised:

1. Custom WordPress Website Build

We created a modern, sleek site that was mobile-friendly and optimized for conversions, speed, and user experience. Each service page was custom-built to target key geographic and service-related keywords.

2. Powerful SEO Strategy For Local Services & Organic Sales

We launched an intensive SEO campaign comprising:

• Extensive keyword research with a more local focus (e.g., “roof repair Montreal,” “emergency roofing service”)
• On-page SEO for all pages
• Technical SEO enhancements for crawlability and speed
• Location-specific optimization to rank in Google Maps

3. Strategic Blogging and Content Marketing

Blog content was maintained under topics that involved common roofing concerns, questions, and seasonal tips in order to increase keyword range, topical authority, and site freshness.

The Results: Proven Growth Attracting More Roofers

1. 26 Percent Growth in Targeted Local Traffic

• 26.6% increase in new users year on year

• 3,200+ active users in the past 12 months

• Average engagement time up to 1 minute per visitor

What it means for roofers: More customers with high intent are being led to your site and remaining engaged.

2. 78 Percent Increase in Organic Search Sessions

• Organic sessions increased to 2.9K, going up +78.6%

• High rank with top keywords like:

o “Best Roofing Contractors in Montreal”

o “Roof Inspection Services”

o “Skylight Installation”

What this means for roofers: Organic SEO = steady, free lead.

3. Canadian + U.S. Market Reach Expanded

• Canada traffic up 89.4%

• U.S. traffic up 54.3%

• Attracting interest from 6+ countries

This could mean: Any well-optimized website can give you visibility far beyond your backyard.

4. Increase in Lead-Driving Actions

• Email clicks +129.2%

• Phone clicks +19.5%

• Strong action clicks on pages such as contact, roof inspections, and emergency repair services.

These are a few of the things for roofers: These are not vanity numbers; they represent leads calling in and booked jobs.

Testimonial

“The team at OptiWeb Marketing has been incredible. From building us a site we’re proud of to getting us on the first page of Google, the results speak for themselves. Our business has never been this busy — and it’s thanks to their work.”

Services Used

• WordPress Website Design & Development

• Full-Scale SEO (On-Page, Technical, Local)

• Content Strategy & Blogging

• Ongoing SEO & Analytics Support

Main Takeaway for Roofing Companies

A modern website and strategic SEO can literally become a scenic route to the growth trajectory of any roofing company. If you want to win your local market by generating consistent leads, then OptiWeb Marketing will become a partner in your results.

Are you ready to replicate this success? Contact us today!