As a business or website owner, you may have come across the term SEO several times, but maybe you don’t know the meaning or the different forms… Well, you are in the right place. Below, we will talk about every type of SEO, and what you need to know to get started!
The goal of an SEO audit is to gain an understanding of how a website works from the point of view of the search engine, most often, Google. If you can help Google to read and understand the content on your website, the search engine will reward it with more visibility through better evaluation and positioning in the search engine results pages.
Search, and you shall find. And that search will, most likely, be performed via one of the world’s most extensive tech giants, Google! The latest statistic shows that 86% of web searches are conducted on Google. How does this tie into Shopify? Well, if you’re on Shopify, you’re going to want to make sure your site is keyword-friendly for Google’s massive search engine.
For many retailers, there was a time when a mobile app for their customer base was a dream or unrealistic, however today, there is no getting around mobile apps. Consumers are everywhere, and armed with mobile phones, always looking for new offers and products or checking to see how a certain businesses are rated by others.
Nowadays smartphones have become our loyal search companions. Studies show that more and more users are also making purchase decisions on the go, thanks to the easy availability of retail shopping options via smartphones. In this article, we are going to discuss a step-by-step strategy to help your website rank higher for mobile searches.
No matter how long you’ve been in this website world, SEO can be really, really tricky. You can be equipped with all the right analytical tools, but even so, sometimes it gets really confusing to figure out how to make sense out of the data that you have at your disposal.
The Google Page Experience will become the new ranking factor in 2021 – the search engine giant officially made this announcement in November 2020. Google continues to aggressively pursue the goal of improving the user experience within its search results.
Do you think that people make their decisions rationally? Not always! Rather, they listen to their gut or their instinct and allow themselves to be guided by emotions, often unconsciously. If you want to increase your online sales, keep this knowledge clearly in mind when developing marketing campaigns.