Content Marketing

The ultimate goal of content marketing is to tell your story. You will have to commit time and money but it undoutedbly enhance your online presence if done correctly. Content marketing is a chance to tell the world what makes your company special or better than your competition, and most certainly why your potential customers should choose you.

If you already have a website or a blog, then you’re probably already doing content marketing but maybe not as well as you should be. Most marketers will commit to random acts of daily content and the true intent and the real promise of content marketing is in employing a defined consistent, content strategy. It should work hand in hand with your company’s goals. In today’s online world with data everywhere, you must seize your audience’s attention with posts, images and videos.

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Does Content Marketing Need To be a Part of My Business Plan?

The stats say that you don’t have much time. Most experts will say that you only have about 20 seconds from the moment a visitor clicks on your webpage to tell your story and persuade them to take action or read more. That means that the story you tell needs to be compelling, quick and actionable in order to keep your visitors and potential customers from bouncing off to some other site. Content marketing is broken down to 3 parts; art, writing, and marketing.

OptiWeb Marketing can be the experts at presenting your company to the right audience with the right message and a compelling call to action.