The Rug District Case Study

The Rug District Case Study
The Rug District Case Study

Project Overview

The Rug District is one of Canada’s fastest growing online rug stores. The Rug District boasts over 180,000 different rugs, and truly has a rug for everyone. With over 10 years of experience, selling thousands of rugs online, their collection includes high-quality rugs from the top brands from around the world. We have been working with them for more than 2 years, designing new pages, optimizing current pages and boosting their organic keywords to new heights.

An interesting fact about this online store is that it was previously selling under a different name and domain, Select Rugs Canada. The migration of the domain as well as the CMS (now using Shopify) was our initial task and it came with a unique set of challenges! Select Rugs Canada was a website which had already been ranking for top niche-related area rug keywords in Canada.

Our team of SEO experts at OptiWeb Marketing not only managed to recover the rankings in a short period of time, just 2 months, but we were also able to enhance these results by gaining thousands of new rankings on several high-competition keywords.

To achieve this, we followed an unconventional SEO strategy that turned out to be more than a successful experiment. Keeping high-authority backlinks and high-quality content as the base of this strategy, we managed to upgrade the overall organic traffic coming to this website from Canada by more than 96% in less than one year!

The Results


New Users






Ecommerce Conversion Rate


Traffic from Canada


Today, The Rug District is ranking on the first page of the Google SERPs in Canada for the all of the following keywords (and many more):
  • rugs canada online
  • buy rugs online canada
  • addison rugs
  • clearance rugs canada
  • kaleen rugs
  • capel rugs
  • oriental weavers rugs
  • colonial mills
  • trans ocean rugs
  • united weavers rugs
  • floral rugs
  • loloi rugs canada
  • rugs online
  • momeni rugs
  • dynamic rugs
  • surya rugs
  • anji mountain rugs
  • concord rugs
  • traditional rugs
  • dalyn rugs
  • clearance rugs

  • rug pads canada
  • round rugs canada
  • mohawk area rugs
  • central oriental rugs
  • outdoor rugs canada
  • loloi rug
  • area rugs canada
  • mohawk rugs
  • couristan rugs
  • couristan area rug
  • oriental rugs online
  • loloi rugs
  • rugs canada
  • floral area rugs
  • contemporary rugs
  • rug pads
  • 10×14 area rugs
  • mohawk home rugs
  • modern area rugs
  • rug pads for carpet

As well, we provide best-in-class custom web development services to our clients looking for unique websites.
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