Jigsaw Jungle Case Study

Jigsaw Jungle Case Study
Jigsaw Jungle Case Study

Project Overview

Jigsaw Jungle was one of the web’s very first online stores, selling jigsaw puzzles online since 1994. They are one of North America’s leading Jigsaw Puzzle warehouses and distributors, selling over 75 different jigsaw puzzle brands, and boasting over 100,000 puzzles.

Many B2C e-commerce websites focus on paid social media and search engine marketing to boost their sales. While no doubt paid marketing delivers on its promise when done right, it’s also worth noting that you will most likely only get results as long as you are spending on your campaigns.

SEO, on the other hand, might take a few months if you’re starting from scratch, once it starts delivering, the results are consistent and will last for a long time. For Jigsaw Jungle, we managed to bring the total website sales up by about 385%, as a result of the rise in total website traffic by 180% in the last year compared to the previous one

The Holiday Season is this e-commerce business’ biggest selling season of the year. Leading up to the holiday season, Optiweb Marketing spent months optimizing the website for major sales, added relevant content, and built backlinks for the company. For Holiday Season (November & December), the year-over-year improvements included:

The Results




Conversion Rate


Website traffic


Organic traffic


Referral Traffic


Currently, Jigsaw jungle is an SEO powerhouse dominating the SERPs on several of the highest search volumes and highly competitive keywords in the puzzle industry, including the ones mentioned below (and many more):
  • buy puzzles online
  • buy jigsaw puzzles online
  • where to buy jigsaw puzzles online
  • order jigsaw puzzles online
  • 4000 piece puzzle
  • jigsaw puzzle store
  • order puzzles online
  • online puzzle store
  • puzzles for sale online
  • multipack jigsaw puzzles
  • multipack puzzles
  • 1500 piece puzzle

  • educa puzzle
  • 1500 piece jigsaw puzzles
  • sunsout puzzles
  • sunsout jigsaw puzzles
  • madcap puzzles
  • large piece puzzles
  • eurographics puzzles
  • 3d jigsaw puzzles
  • shaped jigsaw puzzles
  • puzzle store
  • 300 piece jigsaw puzzles
  • cobble hill puzzles

As well, we provide best-in-class custom web development services to our clients looking for unique websites.
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