Jigsaw Jungle Case Study

Project Overview

Jigsaw Jungle was one of the web’s very first online stores, selling jigsaw puzzles online since 1994. They are one of North America’s leading Jigsaw Puzzle warehouses and distributors, selling over 75 different jigsaw puzzle brands, and boasting over 100,000 puzzles.

Many B2C e-commerce websites focus on paid social media and search engine marketing to boost their sales. While no doubt paid marketing delivers on its promise when done right, it’s also worth noting that you will most likely only get results as long as you are spending on your campaigns.

SEO, on the other hand, might take a few months if you’re starting from scratch, once it starts delivering, the results are consistent and will last for a long time. For Jigsaw Jungle, we managed to bring the total website sales up by about 385%, as a result of the rise in total website traffic by 180% in the last year compared to the previous one

The Holiday Season is this e-commerce business’ biggest selling season of the year. Leading up to the holiday season, Optiweb Marketing spent months optimizing the website for major sales, added relevant content, and built backlinks for the company. For Holiday Season (November & December), the year-over-year improvements included:

The Results

+383.56%

Sale

+61.93%

Conversion Rate

+180.52%

Website traffic

+179.74%

Organic traffic

+254.73%

Referral Traffic

TOP RANKED KEYWORDS

Currently, Jigsaw jungle is an SEO powerhouse dominating the SERPs on several of the highest search volumes and highly competitive keywords in the puzzle industry, including the ones mentioned below (and many more):

buy puzzles online
buy jigsaw puzzles online
where to buy jigsaw puzzles online
order jigsaw puzzles online
4000 piece puzzle
jigsaw puzzle store
order puzzles online
online puzzle store
puzzles for sale online
multipack jigsaw puzzles
multipack puzzles
1500 piece puzzle

educa puzzle
1500 piece jigsaw puzzles
sunsout puzzles
sunsout jigsaw puzzles
madcap puzzles
large piece puzzles
eurographics puzzles
3d jigsaw puzzles
shaped jigsaw puzzles
puzzle store
300 piece jigsaw puzzles
cobble hill puzzles

As well, we provide best-in-class custom web development services to our clients looking for unique websites.

Free Web Audit

We’ve been working with Optiweb Marketing for 2 years now, all i can say is that they are the best of the best… Their response time is incredibly fast, their attention to details differentiate them from the rest of the competitors. Thank you for the great service you provided to all our clients.

Elias Makhoul

OptiWeb Marketing designed an attractive website for us. The project was done at very reasonable price, especially if you take the quality into consideration. Our experience with OptiWeb Marketing went really well and got better as the project progressed. They gave us excellent advice. This is definitely not our last project with OptiWeb Marketing. I would like to say one last thing. I have also started to use their SEO services (for a few months) and I would like to thank the OptiWeb Marketing team for their outstanding commitment to my project at a very reasonable.

Philips Sam

The Optiweb team go above and beyond to make sure that you have the website that you envisioned. Having worked with other companies in the past, I was amazed at how painless our experience with Optiweb was. I highly recommend them!.

Brian Harris

Thank you Brad and his team on a wonderful job in redesigning our company website. The experience was stress free and they were very receptive to my changes. Great work and great experience. Thank you.

Sergio Gabrielli

I was referred to OptiWeb Marketing by a friend of mine. I was looking to redesign my website at an affordable price. They came up with a very attractive design that I immediately liked. Once we had the platform, they worked diligently to get the website up and running asap. Throughout the process, they kept in constant communication to ensure a high level of quality and service. I was very impressed and would recommend them to anyone looking to redesign their website.

Robert Bohbot

Thank you so so much for all the work you did with our website! All the back and forth was so appreciated. It was so easy working with your team! I would highly, highly recommend Optiweb Marketing!

Jessica Pevzner

OptiWeb is the most talented web design and development team I’ve ever had the pleasure of working with. From day one they keep you in the loop about everything and truly go above and beyond. Highly recommend.

Talia Scatliff

Brad, I can’t thank you and your team enough for all your work and dedication to my website! I’m so impressed with the care you took and speed at completing all the tasks. I really appreciate everything that you did and look forward to working with you again! I highly recommend you and your team for web services.

Shari Rozansky