Every SEO expert recommends using AI-powered tools to handle a variety of SEO tasks — from content creation and optimization to backlink building and more. But with so many options out there, finding the right AI SEO tool for your business can be overwhelming.
That’s why we’ve rounded up the top 8 AI SEO tools available today — to help you choose the best fit and learn how to use them to boost your SEO performance.
Let’s dive in.
Using AI tools can help you with a variety of tasks, such as content writing, keyword optimization, competitor research, and more.
Here are the top 8 AI SEO tools you must use in 2025 to stay ahead of your competition.
ChatGPT is the first popular AI tool, which resulted in a wave of AI tools worldwide. What makes ChatGPT different from other tools is that it can be used for a variety of purposes, including SEO.
At Optiweb Marketing, we use ChatGPT for a variety of purposes, including brainstorming, analysis, content ideation, and more.
When we first used ChatGPT to brainstorm topic ideas, we were surprised by how quickly it grasped the nuances of our niche. The best part is that it even suggested a keyword we hadn’t considered. The tool has been a great asses for content ideation and strategy optimization at Optiweb Marketing.
It can help you with a plethora of SEO tasks, such as:
- Keyword research and SEO strategy development
- Data analysis and performance tracking
- SEO content creation and optimization
- Carry out on-page and off-page SEO
- On-page and technical SEO
We can confidently conclude that ChatGPT is a great AI SEO tool that any business can use to improve its SEO efforts.
Pros of using ChatGPT for SEO
- Create SEO-optimized content faster and more efficiently, and publish it without hiring expensive writers.
- Speed up your keyword research by providing top keywords based on seed keywords, topics, or intent.
- Learn technical concepts, generate schema markup, and troubleshoot common issues without hiring an SEO company.
Cons of Using ChatGPT for SEO
- Lack of real-time data for SERP analysis with the basic account.
- Lack of human insight or knowledge in your business.
- Risk of using outdated knowledge of the platform.
Primarily a content optimization tool, Surfer SEO analyzes content already ranking against your target keyword and suggests keywords, phrases, and LSE terms you must include in your content.
It will tell you the optimum length of the article, the number of headings the article needs, how many images to include in your article, and more.
Our content team uses Surfer SEO primarily to optimize blog posts in real-time with its content editor. We've seen consistent improvements in the rankings of our blogs after starting to use Surfer SEO.
There are several ways Surfer SEO can help your SEO efforts, such as:
- SERP analysis to get deep competitor insights
- Edit your content for real-time optimization
- Get AI-driven content suggestions
- Cluster your content topic based on themes
- Audit your web and blog pages to improve content
All these make Surfer SEO one of the top SEO AI tools available in the market that uses AI in SEO content creation.
Pros of using Surfer SEO
- Optimize your content in real time with the best keyword and NLP suggestions.
- Plan your content with topic clusters for stronger topical authority and to grow niche relevance.
- Conduct a detailed SERP analysis to reverse-engineer top-ranking pages.
Cons of using Surfer SEO
- Limited insights into the user’s search intent.
- Might lead to over-optimisation of content.
- Focuses solely on content and keywords.
Alli AI is one of the top all-in-one SEO software solutions for businesses and agencies. The tool helps you optimize your website and content and improve your internal linking strategy.
The best part of the AI SEO software is that it simplifies SEO collaboration across your organization between different teams.
Our team uses Alli AI to optimize our website and our clients’ websites.
This is what one of our SEO professionals has to say about using the SEO tool —
“Using Alli AI feels almost like having an SEO director on my side. I clicked ‘approve’ on bulk changes and saw my page speed improve instantly—no developer required.”
You can use Alli AI for SEO in a range of ways, such as:
- Carry out on-page SEO optimization in bulk.
- Edit your website live and avoid developer delays.
- Reduce page loading time by 80% for better search ranks.
- Quickly create rich Schema Markups using an AI SEO tool.
- Refine your webpage using A/B tests on diverse SEO elements.
Pros of using Alli AI
- Automate a range of SEO tasks, such as keyword research, on-page SEO, site audits, etc.
- Get actionable and data-driven insights and recommendations to improve on-page SEO performance and search ranks.
- Integrate Alli AI with other SEO platforms and tools to streamline SEO workflows for better results.
Cons of using Alli AI
- Overreliance on AI SEO software may lead to bland SEO content.
- Still needs an SEO professional for comprehensive SEO help.
- Lacks the ability to manage complex SEO challenges.
SEO Clarity is an all-in-one SEO tool that businesses and SEO agencies can use to optimize their websites and blogs for SEO, driving organic traffic to their business.
The tool offers SEO tools for technical SEO, SEO audit, data analysis, and content creation and optimization.
SEO clarity enables us to work on complex SEO projects and conduct technical SEO audits. This helps us understand the challenges on our clients’ websites and devise strategies to address them. The audit saves a lot of time, and it helps us deliver results faster to our clients.
Here are some of the ways you can use the tool for SEO:
- Create and optimize content for your target keywords.
- Explore new content topics and project their traffic potential.
- Monitor your site's ranks on search engines and AI searches.
- Search for unique insights from trends for SEO opportunities.
- Analyze your site’s SEO performance and competitor ranking.
Pros of using SEO Clarity
- Get detailed keyword insights for a deeper understanding of your SEO performance across channels.
- Use diverse technical SEO features and customizable dashboards for a quick understanding of your SEO strategy’s efficiency.
- Scale your SEO needs with the platform’s scalable AI SEO software as your business grows.
Cons of using SEO Clarity
- The learning curve is longer than other AI SEO software tools.
- Less intuitive user interface, unlike many other AI SEO tools.
- Expensive compared to other popular AI tools for SEO.
Semrush Copilot is a Semrush AI assistant that helps you gather and analyze data from diverse tools in Semrush and arrive at recommendations to improve your SEO efforts. The primary objective of the tool is to identify unique SEO problems that businesses face and solve them.
The tool also offers AI-powered SEO recommendations and alerts, helping us quickly identify any technical or ranking issues. Often, these recommendations help us address SEO issues or elements that might be missed otherwise.
One of the best parts of using the tool is that it provides actionable recommendations that make a difference in the SEO results.
There are several ways you can use Semrush Copilot, such as:
- Understand backlink gaps and fix them to improve your DA.
- Conduct extensive site audits to understand SEO issues.
- Organize SEO data into dashboards for better understanding.
- Explore keyword gaps in your niche and learn how to use them.
- Track your site’s rankings and understand fluctuations.
Pros of using Semrush Copilot
- Prioritize relevant SEO actions over non-essential ones to ensure you execute the most important ones first.
- Get real-time, automated updates and suggestions to improve your SEO efforts.
- Helps you use the Semrush platform and all its tools more efficiently to improve your site’s SEO.
Cons of using Semrush Copilot
- Long learning curve.
- Works only with Semrush.
- Data analysis can be improved.
Jasper AI is an AI-writing tool. It helps you create content for blog posts, websites, and even social media posts. The platform offers a range of pre-built templates that you can use to create SEO content as per your needs. Many SEO agencies, including many SEO experts in Montreal use the platform.
At OptiWeb Marketing, we use Jasper AI to create blog drafts for ourselves and our clients. Our human writers work on these drafts to deliver highly original, value-adding, and insightful content. A huge impact of using Jasper AI has been on the time. It helped us reduce the time for manual research and draft generation.
You can use the tool to create engaging and value-adding content for your SEO campaigns with its suggestions.
Here is what you can do with Jasper AI:
- Create SEO optimized content for your website pages.
- Integrate with Surfer SEO to optimize content faster.
- Edit documents to create engaging SEO content.
- Create and optimize blog posts and articles.
- Generate meta titles and descriptions.
Pros of using Jasper AI
- Create highly optimized and original content for SEO purposes faster.
- Generate SEO content in different languages for local SEO
- Fast and efficient AI SEO tool with an intuitive UI
Cons of using Jasper AI
- Fails to create content on complex topics.
- Fact-checking is a must due to inaccuracies.
- May repeat content ideas in the same projects.
7. SEO.AI
SEO.AI is one of the most powerful AI-enabled SEO content creation tools on the market. It uses data and AI to understand what your website needs to improve your SEO efforts. The tool offers you hand-in-hand help or automated support with creating SEO content just as you like it.
You can write and optimize SEO content across your website with SEO.AI, whether it is your product page, category page, or blog. The tool also lets you create meta descriptions for each page automatically in batches.
The tool also offers a score out of 100 for your content to ensure it meets the SEO criteria for better search rankings.
There are several things you can do with SEO.AI, such as:
- Create and optimize content based on an SEO score.
- Write and edit in your brand’s unique voice and style.
- Integrate with multiple platforms for collaborative work.
- Improve product listings with accurate, relevant phrases.
- Understand SEO performance across different pages, groups, etc.
Pros of using SEO.AI
- Automated SEO tasks like keyword research, SEO content creation, etc., can improve your efficiency.
- It can save costs on hiring SEO professionals and SEO content writers and speed up content production.
- Use a data-driven approach to your SEO efforts to improve the user experience on your site.
Cons of using SEO.AI
- Lack of human creativity.
- AI can create duplicate content.
- High-quality data is essential for good results.
Outranking helps you analyze your current web pages and create SEO optimized content that meets your website's needs. Its data-enabled AI platform is adept at creating and optimizing SEO drafts to deliver predictable ranking improvements. Unlike most other AI SEO optimization tools that focus on keywords, Outranking focuses on creating people-first content on diverse topics.
This is a major reason why many top SEO companies in Montreal and elsewhere use Outranking for their SEO.
You can also do a lot with Outranking, such as:
- Create content according to Google’s suggestions for better ranking.
- Assess your SEO content against relevant metrics in real-time.
- Use an AI content writer to create accurate, engaging content.
- AI keyword research to create a content inventory for better ranking.
- Use on-page quality checks to assess and optimize content in real time.
Pros of using Outranking
- You can use Outranking to create engaging, comprehensive content faster and more efficiently.
- Conduct a thorough SERP analysis to understand already ranking sites for better content creation and outranking them.
- Outranking offers you an actionable checklist that you can use while creating and optimizing SEO content.
Cons of using Outranking
- The content creation is limited to one language—English.
- Not as efficient or effective as other AI SEO tools.
- SERP analysis takes a lot of time and effort.
Look to hire the Best SEO Company in Montreal
Although these AI tools for SEO can help you improve your SEO efforts and content creation process, you still need help to build the overall SEO strategy, execute it, and evaluate it. And that is impossible to do without the help of an established SEO agency.
If you are in Montreal and looking for an SEO expert in Montreal to help you, OptiWeb Marketing can help you in every way you need.
We’re one of Canada’s top digital marketing agencies, and we’ve helped tons of businesses grow their organic traffic and sales with custom SEO and content strategies. Now we’re ready to do the same for you.
Let’s chat! Book a free consultation and find out how we can help your business grow with smart, organic SEO.