Polyrix
Project Overview
Polyrix is an innovative company specializing in 3D scanning and measurement solutions for manufacturing, automotive, and industrial sectors. Known for its cutting-edge technology and precision-based systems, Polyrix helps global manufacturers achieve accuracy and efficiency through real-time 3D analysis.
The Challenge
Polyrix operates in a highly technical niche, making it difficult to build organic visibility and attract qualified leads.
Key challenges included:
- Low-content pages that lacked SEO depth and keyword targeting.
- Complex, technical topics that were difficult to optimize for search intent.
- Improper website structure affecting crawlability and user navigation.
- Minimal keyword rankings and limited lead generation from organic search.
The client’s primary goal was to increase qualified leads through both organic visibility and targeted paid campaigns.
The Strategy
We developed a dual-channel approach combining SEO and PPC to drive measurable results.
SEO Initiatives
- Conducted comprehensive keyword research for technical and industry-specific terms.
- Optimized website structure for better indexing and content hierarchy.
- Enhanced service pages with detailed, conversion-focused content.
- Implemented on-page and technical SEO improvements to strengthen organic presence.
PPC Initiatives
- Launched targeted Google Ads campaigns for product-based and service-related searches.
- Designed ad copies aligned with user intent to improve CTR and conversions.
- Monitored campaign performance and optimized for cost-effective lead generation.
The Solution
Through strategic organic optimization and data-driven PPC, we positioned Polyrix in front of high-value industrial and manufacturing audiences. The SEO work improved visibility for niche technical keywords, while PPC accelerated lead generation and awareness in competitive search markets.
Services Used
Organic SEO & PPC Marketing
- Technical SEO & Content Optimization
- PPC Campaign Setup and Management
- Website Structure Optimization
- Conversion-Focused Ad Strategy
The Results
13K+
Active Users
5.7K+
New Users (via PPC)
8.7
Average Position
83.4K
Total Impressions
2.2%
Average CTR
Top Ranking Keywords
Results That Speak for Themselves
Brad from Optiweb Marketing is one of the most passionate people I have ever met when it comes to SEO and building/optimizing websites. Quick response. I would definitely recommend this great team for your next web project.
We came to Brad’s team with huge shopify structural problems and within 60 days we were fixed!
Great experience with OptiWeb. Brad, the owner, is on top of everything, which gives you the feeling of a very personalised service. Due to their work, we are showing more and higher than before in different search engine platforms.
We have been working with Brad and his team for 2 years now, and couldn’t be happier. Excellent communication, tasks are always done in a very timely manner. Our website visibility has grown quite substantially since working with OptiWeb, and we would recommend them to anyone needing marketing or SEO services.
Merveilleux; Rapide et efficace!!!
Optiweb Marketing nous a beaucoup aidé à mieux nous positionner sur le web. Brad est toujours bien disposé à répondre à toutes nos interrogations. Le rapport qualité/prix est excellent.
Professional work, very pleased, highly recommend!
The Only People I trust with my website. Thank You OptiWeb Marketing !
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