The Rug District Case Study

The Rug District is one of Canada’s fastest growing online rug stores. The Rug District boasts over 180,000 different rugs, and truly has a rug for everyone. With over 10 years of experience, selling thousands of rugs online, their collection includes high-quality rugs from the top brands from around the world. We have been working with them for more than 2 years, designing new pages, optimizing current pages and boosting their organic keywords to new heights.

An interesting fact about this online store is that it was previously selling under a different name and domain, Select Rugs Canada. The migration of the domain as well as the CMS (now using Shopify) was our initial task and it came with a unique set of challenges! Select Rugs Canada was a website which had already been ranking for top niche-related area rug keywords in Canada.

Our team of SEO experts at OptiWeb Marketing not only managed to recover the rankings in a short period of time, just 2 months, but we were also able to enhance these results by gaining thousands of new rankings on several high-competition keywords.

To achieve this, we followed an unconventional SEO strategy that turned out to be more than a successful experiment. Keeping high-authority backlinks and high-quality content as the base of this strategy, we managed to upgrade the overall organic traffic coming to this website from Canada by more than 96% in less than one year!