Camelot

Camelot is a Canadian design house that manufactures and wholesales fabrics and diamond painting kits. They focus on a unique aesthetic — a style that ranges from Southern charm to European chic — which appeals to international customers looking for clean and sophisticated fabric prints.

The Challenge

Camelot needed a modern eCommerce platform that could support both retail and wholesale customers while offering a seamless shopping experience. Their previous setup lacked the flexibility, speed, and functionality required to manage two distinct buyer journeys under one digital roof.

Key challenges included:

• Outdated website design and limited customization options.
• Need for a secure wholesale login section for B2B clients.
• Requirement to enable multi-currency support for Canadian and international buyers.
• Need for an improved backend for product and inventory management.

The Strategy

Our goal was to deliver a robust and scalable Shopify website designed for growth, flexibility, and ease of use.

Key Actions:

• Built a new Shopify website from the ground up with a clean, user-friendly interface.
• Developed a custom wholesale login section for B2B clients with restricted access and unique pricing.
• Implemented local currency setup, allowing customers to shop and pay in their regional currency.
• Optimized site structure for performance, speed, and seamless checkout flow.

The Solution

The new Shopify website unified Camelot’s retail and wholesale operations within one efficient digital ecosystem. With custom development and smart functionality, the brand can now manage inventory, pricing, and customer segments with ease, all while offering a superior user experience across devices.

The Results: Unified Platform & Enhanced Efficiency

The new Shopify build enhanced Camelot’s online presence and business efficiency, empowering the brand to handle both retail and wholesale operations seamlessly.

Performance Highlights:

• Streamlined retail and wholesale experience under one platform.
• Enabled local currency support for better customer accessibility.
• Improved site performance, checkout speed, and user experience.

Services Used

• Shopify Website Design & Development
• Wholesale Login Section
• Local Currency Integration
• User Experience & Checkout Optimization