Ride Every Stride Case Study

Ride Every Stride Inc. is a premier Canadian equestrian lifestyle brand that blends high-quality merchandise, apparel, and accessories with personalized branding solutions for riders, stables, and corporate clients.

Their mission is simple yet powerful to help customers #brandyourbiz and live your lifestyle by design™ through premium equestrian products, branded apparel, and corporate merchandise.

To align their online presence with their brand identity, Ride Every Stride partnered with OptiWeb Marketing to improve SEO, website usability, and lead generation, turning followers into active customers.

The Challenge

Despite a loyal community and social media following, Ride Every Stride’s website faced several technical and user experience challenges that limited visibility and conversions:

• Locked Pages Counted as 404s: Many pages required user login and were incorrectly indexed as 404 errors, reducing site health and crawl efficiency.
• User Experience Issues: Site navigation and menu structure made product discovery difficult.
• Missing Canonicals: Multiple product and collection pages lacked canonical tags, causing duplicate content issues.
• Unoptimized URL Structure: Long and inconsistent URLs reduced keyword clarity and indexing potential.
• Cross-Market Challenge: The brand targeted both U.S. and Canadian markets, requiring a localized keyword and content strategy.
• Low Organic Conversions: Despite good social engagement, organic leads and sales were limited.

The goal was to improve visibility, usability, and conversion performance through a combination of SEO, UX optimization, and paid campaigns.

The Solution

OptiWeb Marketing implemented a multi-channel growth strategy focusing on SEO, user experience, and performance-driven Meta Ads.

1. Meta Ads Campaign

Launched Meta (Facebook & Instagram) Ads targeting both U.S. and Canadian audiences, promoting high-performing product categories and seasonal collections.

• Increased conversion-focused traffic
• Retargeted past visitors and social followers
• Improved ROI with lookalike audience campaigns

2. Menu & Navigation Optimization

Redesigned the website menu and structure for better user flow and crawl depth.

• Simplified navigation for product discovery
• Improved internal linking and category hierarchy

3. Product & Content Optimization

Executed on-page SEO across major product and collection pages.

• Optimized product descriptions, titles, and metadata for both markets
• Enhanced keyword targeting and readability
• Integrated AI-assisted keyword optimization to match user intent

4. Competitor-Based Keyword Strategy

Analyzed top competitors in the equestrian retail niche and identified high-performing keywords that Ride Every Stride was missing.

• Created targeted content and optimized landing pages
• Closed keyword gaps and improved ranking potential

5. Technical SEO Improvements

• Added canonical tags to prevent duplicate content issues
• Optimized long and unstructured URLs
• Fixed indexing errors caused by locked or private pages

The Results: Growth in Revenue, Traffic & Engagement

The combined strategy of SEO, UX improvement, and Meta advertising produced measurable business growth across all key metrics.

The improved navigation and SEO structure not only enhanced user experience but also strengthened organic performance across the U.S. and Canadian search markets.

Services Used

• SEO Optimization
• Technical SEO
• Meta (Facebook & Instagram) Ads
• Content & Product Optimization
• UX & Menu Redesign
• Competitor Keyword Analysis

Main Takeaway for E-Commerce & Lifestyle Brands

Even the most beautiful brand needs a technically strong, SEO-optimized website to convert visitors into customers.

OptiWeb Marketing helped Ride Every Stride enhance its online visibility, optimize user experience, and drive $196K in revenue through a data-driven combination of SEO, paid ads, and content optimization.

If your e-commerce store is ready to grow across multiple markets, OptiWeb Marketing can help you build visibility, engagement, and conversions stride by stride.