Natural Food Store Case Study
Project Overview
The Natural Food Store is a Canadian based, online store, specializing in delivering healthy and convenient food options directly to consumers. The store focuses on providing healthy, sugar-free, gluten-free, and low-calorie products from established brands like Walden Farms and Heaven & Earth, catering to individuals seeking healthier eating habits without compromising taste.
CHALLENGES:
Market Competition:
The healthy food delivery market is becoming increasingly saturated with new entrants offering similar products and services. The Natural Food Store needs to stand out from competitors.
Operational Challenges:
Delivering perishable and temperature-sensitive healthy food items requires careful planning and logistics to ensure they reach customers fresh.
Customer Preferences:
Consumer preferences for healthy food options can change rapidly. The Natural Food Store must stay current with these trends to remain competitive.
OUR APPROACH:
Our strategic approach with The Natural Food Store involved leveraging SEO tactics to address challenges effectively. By enhancing online visibility and attracting targeted visitors, we positioned ourselves as a trusted provider of healthy food delivery in Canada. Continuously refining our strategies and exploring new initiatives, we utilize SEO to drive growth and achieve success in the digital realm. Here are the specific steps we took to overcome our challenges.
Keyword Research:
Identify relevant keywords that helped target searches for healthy food delivery services in Canada.
Website Optimization:
Ensure that the website is optimized for search engines by incorporating target keywords naturally throughout the text, in headings, meta tags, and image alt text.
Content Optimization:
Website content was enriched with these keywords and optimized for search engines, making it both informative and discoverable.
Website Optimization:
Ensure that the website is optimized for search engines by incorporating target keywords naturally throughout the text, in headings, meta tags, and image alt text.
The Results
Our team of SEO experts meticulously analyzed and optimized various aspects of the website to enhance its visibility and performance. Through a comprehensive strategy encompassing keyword research, on-page optimization, technical improvements, and content enhancements, we aimed to bolster the website’s organic search presence.
Upon analyzing the results spanning from July 2023 to February 2024, we observed significant improvements in key performance indicators. Specifically, organic traffic experienced a notable surge, increasing by 139.4% during this period. This increase reflects the effectiveness of our optimization efforts in attracting more visitors to the website through organic search channels.
Moreover, the impact of our SEO initiatives extended beyond just traffic numbers, translating into tangible business outcomes. The total revenue generated from organic search activities witnessed a remarkable upswing, soaring by an impressive 64.6% compared to the same period in the previous year. This substantial growth underscores the effectiveness of our SEO strategies in driving qualified traffic and conversions.
These results not only validate the efficacy of our SEO approach but also underscore the importance of ongoing optimization efforts in maximizing the website’s organic search performance. Moving forward, we remain committed to refining and adapting our strategies to further enhance the website’s visibility, attract targeted traffic, and drive meaningful business outcomes.
Website performance: February 2024 compared to July 2023
+139.4%
Website Traffic
+147.73%
Revenue
+95.87%
Conversions
Organic Traffic
Today, The Natural Food Store is ranking on the first page of the Google SERPs in Canada for all of the following keywords (and many more):
| Keywords | Search Volume | Keyword Ranking (July 2023) | Keyword Ranking (Feb 2024) |
|---|---|---|---|
| natural food store | 2400 | 1 | 1 |
| natural foods | 1600 | 16 | 1 |
| organic grocery store | 880 | – | 1 |
| organic food stores | 2900 | 0 | 1 |
| Health Food Store Canada | 260 | 4 | 1 |
| natural grocery store | 170 | 1 | 1 |
| Drizzilicious Canada | 480 | 1 | 1 |
| Walden farms Canada | 480 | 8 | 2 |
| skinny syrups Canada | 1900 | 8 | 2 |
| Drizzilicious rice cakes | 90 | 5 | 2 |
| Achva tahini | 50 | 0 | 2 |
